_BRANDING
On the economy of social status: Matteo Azzolini explores social currency as a tool that shapes both branding and consumer culture, with concrete examples and case references.
https://whyyoushouldcare.substack.com/p/selling-status?r=1d9qby&utm_medium=ios&triedRedirect=true
On creative pragmatism and brand repositioning: Amy Smilovic, founder of TIBI, shares her business mindset for independent brands—and how she redefined the label to align with her current aesthetic and values.
https://open.spotify.com/episode/28aLT0zwMJg0b7Q5NwqHL7?si=LTltbcf8QrW8AyiOdsm0MQ
On brand and culture: Ana Andjelic in conversation with Eugene Rabkin, discussing the interplay between branding and cultural relevance.
https://open.spotify.com/episode/28aLT0zwMJg0b7Q5NwqHL7?si=LTltbcf8QrW8AyiOdsm0MQ
On authenticity and platform-building: LYAS, French content creator, reflects on how genuine connection becomes the foundation for building an online presence.
https://open.spotify.com/episode/3MaZVJn7nIueFC8XOevi0Z?si=EJhegFPZQBGRBxArk-ILYg
On memorable brand moments: Juan Costa Paz and Nordine Benotmane (strategists behind projects for Nike and Louis Vuitton) talk about designing culturally resonant brand experiences.
https://open.spotify.com/episode/3omL6AQRY3GsPI1EurjmBT?si=VGKb16niT8ONu4OciE3eqA
On purpose and brand-driven communities: James Whitner speaks about building brands anchored in culture, purpose, and long-term community engagement.
https://open.spotify.com/episode/2xla8cByGn2TNP2LoN5kWO?si=sBWC0PgQRQWgN2nr3a6AXA
On the creator economy: This episode unpacks the evolving revenue models of digital creators and how influence intersects with monetization.
https://open.spotify.com/episode/7dILx96ev8yvOgHhjkWC15?si=BZ0dyDGPS92Ipx_jHyPVUQ
On the crisis in luxury fashion: Imran Amed and Bob Safian discuss what’s at stake in the current turbulence affecting the luxury market.
https://open.spotify.com/episode/2ng9uo7NMieHxbIpiy2KAa?si=9vcxHl6qQk-I4g5x_hllag
On brand collaborations: This discussion reflects on the growing challenge of creating meaningful partnerships in an oversaturated, noise-driven landscape.
https://open.spotify.com/episode/788lc81GPwmOZbBFyyGp7D?si=pwZvFn6ST8u-DVTTfq_3tg
On cultural relevance as a growth lever: SKIMS and ON illustrate how anchoring in culture drives category-defining presence.
https://open.spotify.com/episode/3S9ucXVDT7uZqkVE7I5iLA?si=dbTR5veTTO-C77TnqrYPIg
On brand identity through leadership: Simon Porte Jacquemus shares the core brand assets that define the label that bears his name.
https://open.spotify.com/episode/6ljILR28znPQA6Z5UNLzup?si=X2_GZ460QZO1YIvjQCLZCw
On rebranding legacy: This Jaguar case study offers sharp perspectives on how heritage brands evolve through strategic repositioning.