At the core of my photographic practice is the intention to translate the intangible and subjective attributes that define a personal brand into a visual universe that is both specific and deeply representative.

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Visual expression plays a central role in how a personal brand communicates. And even for those who articulate their verbal identity with clarity and mastery, the challenge often lies in translating inherently immaterial elements into image—a barrier that can compromise the coherence and effectiveness of brand positioning.